The New Brother Persona PRS100


Persona PRS100Brother's first single needle embroidery machine with free arm embroidery.


If you have ever aspired to owning a Brother PR series embroidery machine, then the new Persona PRS100 is for you.


Just like its big siblings, the PR655 and the PR1000, the PRS100 opens a whole new world of creative embroidery freedom that anyone can master. It’s got many of the same class-leading features in a simpler, more compact machine.


Projects that were simply too hard or complex on a standard home embroidery machine will spring to life with the innovative tubular design of the all new Brother PRS100. 


Download Product Brochure (PDF, 5MB)


Exclusive Echidna Persona Package


Check out the Persona PRS100 free arm embroidery and quilting machine
With the pedigree of the class leading Brother PR series, the Persona PRS100 sets a new benchmark for versatility, quality and performance for a single needle machine. Embroider the most difficult items with ease, like babies wear, bags, sleeves and even pockets using the unique features of free arm embroidery. The power and superior hooping system also makes heavy items like towels, robes, jackets and even multiple layered quilt blocks a breeze. Then in the blink of an eye, convert the Persona to a fully functional free motion quilting machine with the optional free motion quilting kit (which can be chosen as part of you bonus package - see below).


Trade-in Guarantee - from $5999


Trade up to the best - a Brother PR Series! We will accept trade-ins of any make or model, domestic or commercial!

Plus, up to 60 months interest free terms are available^


Don’t be misinformed when choosing a new embroidery machine. If you’re aiming for the best embroidery-only machine available, with the most diverse range of embroidery options, a PR model is the most logical choice.

Just talk to someone who owns one and the response will always be the same: “Best decision I’ve made”. The hard part is deciding on which one. While it’s impossible to explain all the benefits of a PR series free arm machine in this newsletter, you can visit our website and watch all the videos, read our articles or better still drop into one our stores or call us on 1800 000 360.

From as low as $5999 after trade and with so many amazing genuine Brother and aftermarket accessories available, we can package the very best deal to suit your needs and budget.


*$5999 price is for PRS100 after allowing minimum $2000 trade in value. Trade-in value may be higher depending on make, model and condition.
^Interest free terms are subject to lender’s approval. Some fees, terms and condition apply. See our website for details.


Find out more


Persona PRS100 Features



  • Unique versatility with tubular free arm configuration - ideal for embroidering hard to reach areas such as caps, small t-shirts and sleeves
  • Small 45cm wide footprint, which is less than a standard flatbed embroidery machine
  • New exclusive compact mini frames, ranging in sizes from 30mm x 45mm (1.25” x 1.75”) to 50mm x 50mm (2” x 2”)
  • Large 200mm x 200mm (8” x 8”) embroidery area, includes 20cm x 20cm (8” x 8”) and 10cm x 10cm (4” x 4”) embroidery frames
  • Easy access so you can change the bobbin without removing your hoop
  • Color sort editing so you can easily cut down on thread changes
  • Multiple-line text input and alignment
  • Easy thread colour changes
  • Droplight™ LED Embroidery Positioning Marker, so you can see the needle drop position
  • Large 7" LCD touch screen display
  • 405 built-in designs


Compact Mini Frames


Brother have created an exclusive set of embroidery frames included only with the Persona PRS100. Embroidery hard to reach places that proved to be difficult on other machines with ease. No more risks of tangling those small items such as children's garments, pockets, legs, socks, bags and caps!


Four compact frame sizes are included, ranging in size from 38mm x 43mm (1.5” x 1.75”) to 50mm x 50mm (2” x 2”). You won’t find these with any of our other machines! 



Droplight LED Embroidery Positioning Marker


With the Brother Persona PRS100 you can use the embroidery foot with the LED pointer to easily see your needle drop position, which is critical for embroidery. Check the embroidery field with ease with the trial key and LED pointer! No more nightmares of trying to guess where your needle will drop!



Advanced Needle Threading System


One of the industry's easiest threading systems allowing you to thread the needle in seconds with the press of a button. This is the same successful system found in our multi-needle embroidery machines.


Needle Threading


Bobbin Features


Save time while you're embroidering your projects with the easy access side bobbin winding system. You can wind a new bobbin while the machine is embroidering! 


The easy access front bobbin located at the end of the tubular arms allows you to easily change the bobbin without even having to remove the hoop! 



Quick and Easy


  • Embroider at speeds of up to 1,000 spm.
  • Watch built-in on screen tutorials
  • See up to 260,000 colours with little or no on-screen shuffling
  • Perform one-touch frame adjustments on the 7" LCD display screen



Built-in Dual USB Ports


Import and export designs from your USB memory stick. Use the second port to connect to your computer to import designs or perform machine updates.


Persona Machine


Easy Thread Colour Changes


The easy thread colour change system allows you to simply tie the next colour onto your existing thread and then pull all the way through until it's in your needle and ready to use. This is made easy with the unique designed 4-spool Thread Stand, which allows you to keep thread tails out of the way.



Built-in Designs


With over 405 built-in designs there are infinite possibilities.



  • 8 embroidery-like quilt patterns
  • 20 embroidery fonts
  • 140 frame pattern combinations
  • 6 monograming font styles


Explore the extensive pattern collection that includes Vintage, Trendy and Floral Alphabet designs. Set your creativity free with the ability to add a personal touch with a professional finish.



Persona Designs


Persona PRS100


Optional Extras


Fully equipped with a selection of 6 embroidery frames to suit both tubular and flat embroidery, the PRS100 is only $7999 and for a limited time includes the bonus free motion quilting kit, valued at $999 or cap embroidery kit, valued at $1049.



Trade-In Guarantee

To help you be a proud owner of a Brother Persona PRS100 we can also assist you with a trade-in to sell your old machine for you.

View Trade-in Guarantee >


Federal Budget 2015 – Instant Tax Deduction


If you have or want to establish a small home-based embroidery business, now could be the perfect time to invest in new machinery. The 2015 federal budget has made an announcement of a $20,000 instant tax deduction for small businesses.


Find out more >

Call us on 1800 000 360 for more information or to request your free PRS100 brochure!